Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Audition for Maga
Britain's shortest-serving prime minister, kicked off the premiere of her YouTube show with a promise to reveal "those with ill intent" working to weaken the UK, United States and European nations. She stated she would uncover how an "worldwide alliance of leftists work to undermine popular rule and the electorate's mandate."
"We will examine the Maga phenomenon and understand how it can be replicated in Britain," the former PM stated. "We'll be talking to the prominent voices of the Trumpist political sphere."
In advance of the series premiere, there was a strong advocate. "This represents the dawn of a type of political shift," stated veteran reporter John Solomon. The right-leaning Just the News platform will carry the ex-PM's new podcasts.
Establishing Ties in the Maga-Verse
British fellow travellers, including a pro-Reform adviser, assisted in her set up the Liz Truss Show. The production is adequate, if somewhat rudimentary. Truss has amassed a subscriber base of 10k in her initial seven days and her premiere achieved 67,000 views across the same period.
This represents a small opening, but in making common cause with the journalist, she is being pushed into a well-developed right-wing media network generating and disseminating pro-Trump narratives. Key fixations include alleged censorship by the established press and a goal to eradicate a so-called administrative state – which Truss blames for the swift end of her disastrous time in office.
"Solomon's outlet is not famous past the Maga world, but it does have influence there, primarily thanks to Solomon, who gives commentary on Maga platforms like the program hosted by Steve Bannon and has even interviewed Trump," said Professor Alex Hinton, who has analyzed the Maga movement.
A Contentious Ally
The former PM's foray to bring the pro-Trump media model to Britain has pushed her closer to divisive personalities such as Solomon.
He established Just the News after scrutiny when allegations surfaced of circulating false stories about the President's actions in the Ukraine, as well as contentious articles about the former US ambassador to that country.
These allegations were repeated within the pro-Trump media, with Solomon appearing as a frequent visitor on the prominent Fox News show. Donald Trump boosted Solomon's reporting.
He wrote the Ukraine claims in a series of columns for the political newspaper The Hill, after having been moved to a columnist role following internal criticism about his work. His claims were pivotal in Trump's demand for the Ukrainians to look into the Biden family in 2019. This pressure resulted in impeachment charges against Trump. Senators later acquitted the then-president.
Weeks after Solomon left the newspaper in October 2019, the news organization stated it was conducting a review of his reporting relating to Ukrainian matters. It found he had relied on untrustworthy contacts and noted he "did not disclose key facts about primary contacts in Ukraine, specifically the fact that they had been indicted or were the subject of inquiries."
Joining the Network
Solomon's own TV and radio guest spots are a indication of the right-wing media network Liz Truss is entering. He discussed his backing of the program on a show he co-hosts on Real America's Voice, a rightwing cable channel that is home to the Maga influencer ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. She has already interviewed Bannon on a debut installment.
In linking up with this media figure, Truss has become a niche participant in a much wider network of pro-Trump platforms that routinely amplify each other's content.
Solomon's own broadcasts have often featured personalities such as Mike Benz, a conservative commentator whose disparagement of the foreign aid agency was used by the X owner as reasoning behind dismantling the international development organization.
An International Strategy
Even though Truss's stilted style and professional woes have drawn derision at home, some US observers are taking seriously her efforts to reinvent herself as a British branch of the pro-Trump media ecosystem.
"You have to take people like Truss seriously, even if you may not want to take them literally," stated Rob Flaherty, who served in the Biden White House.
"You saw how in the recent campaign President Trump leveraged that media network to spread his narrative. Undoubtedly that network spreads and shapes conversation overseas. It looks quite apparent to me that the environment in the UK are similar to what enabled this non-mainstream media network to thrive in America."
Professor Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in Britain.
"Online platforms knows no borders," he stated. "There is a certain milieu within which ideas travel – at times taking an extreme form and other times more moderately – but which is connected."
Hinton said the rise of the digital conservative movement in the United Kingdom recently meant the "chance to have a increasing influence is considerable."
A Transatlantic Ambition
"Liz Truss along with the Reform UK leader not long ago appeared at the the major conservative conference, where I watched as they hit pro-Trump themes ahead of the {king of Maga|